Last winter, I noticed the creative ways Linda Bean (of LL roots) was representing Maine Lobster. Well, look for these in your nearest Walmart ? Yep, Walmart.

Already with stores up & down the coast, from Maine to US Virgin Islands. Ms. Bean has extended her Maine brand into new markets.

Sure, Red's and now Carrier's offer great Maine lobster rolls, getting lobster into Walmart sells Maine product to folks that aren't in Maine on Rte 1, ... YET!

Because everyone wants to get to the source, and now lot's of people will be able to enjoy Maine lobster from wherever they are, which is great for the Maine lobsterman AND get another Maine image in their head for seasonal vacation planning to Maine.

So I applaud Ms. Bean on being creative and out of the box and "out of Maine". She's good for all of us in Maine.

FMI